Political media budgets range from $25K for a local race to $50M+ for national 501(c)(4) advocacy. For a contested U.S. House race, expect $1–5M in total media. For a competitive Senate race in a mid-size state, $15–40M. We build custom media plans against your specific budget and GRP targets.

You can reach meaningful statewide GRPs starting around $200K–500K in smaller media markets. For persuasion-level reach (300+ GRPs over 3 weeks) in a mid-size state, plan for $1M+. We’ll model the exact GRP math for your state and closing-week window before you commit.

We layer proprietary persuasion scoring onto voter-file data from L2, TargetSmart, and i360 to identify the narrow slice of the electorate that’s genuinely persuadable — usually 8–15% of the universe. We then match those voters to device IDs and household IPs for cross-channel targeting.

Broadcast TV reaches older, higher-propensity voters at scale; digital reaches younger, lower-propensity voters with more precision. Every modern political campaign uses both. The right mix depends on your target electorate — our media plans usually run 40–70% broadcast depending on the race.

Federal candidate and PAC ads require specific disclaimer language, font size, and duration under FEC and FCC rules. We generate compliant disclaimers for every format (15s, 30s, 60s TV, digital pre-roll, audio) and review every placement before it runs. We also file FCC public inspection file documentation on your behalf.

Yes. Every digital placement includes a compliant “Paid for by” disclaimer sized to the platform’s spec — Meta, Google, TikTok, YouTube, Snapchat, CTV, and programmatic display all have different requirements. We handle them all.

Standard rapid-response cutdowns go from brief to on-air in 4–8 hours. For breaking news situations — opponent ad drops, debate moments, attack responses — we can have a compliant, trafficked 30-second spot running in under 90 minutes with an on-call creative team.

L2 Political, TargetSmart, Catalist, Aristotle, i360, and the DNC / RNC voter files (we hold the required credentials and data-use agreements for each). We also integrate with NGP VAN and the major Republican data platforms for direct sync.

Yes — we’re authorized advertisers on Meta (Facebook, Instagram) and Google (YouTube, Search, Display) for political content. We handle the advertiser authorization process, disclaimer compliance, and the transparency library requirements for both platforms.

For a typical contested U.S. House race, we recommend roughly 55% broadcast/cable TV, 30% digital and CTV, 10% radio and audio, and 5% direct mail or outdoor depending on the district. Competitive suburban districts tilt more digital; rural districts tilt more broadcast and radio.

Three layers: delivery metrics (GRPs, reach, frequency, CPM), persuasion lift (voter-file panel tracking and MRP polling), and vote incrementality (geo holdouts and match-market tests for statewide races). We’ll design the right measurement plan for your cycle before spend starts.

Yes to all three, plus Super PACs, 527s, and ballot measure committees. Each entity type has different FEC/IRS rules on coordination, disclaimer, and coordination firewalls — we maintain separate teams and data systems to keep independent expenditures properly siloed.

Programmatic TV (also called addressable TV and CTV) lets you target households by voter-file attribute rather than show-level demographics. It’s almost always worth including in a modern media plan — we typically allocate 10–25% of TV budget to programmatic depending on the race and the audience.

Issue ads (501(c)(4) and 527 advocacy) follow different FEC rules than candidate express advocacy. We maintain separate compliance tracks and different creative review protocols for each. If you’re running both types from related organizations, we manage the coordination firewall required by law.

Yes — we integrate persuasion scores from L2, TargetSmart, and custom-built models. You can target voters at specific score bands (e.g., persuadable-high, persuadable-medium, lean-D-uncommitted) across TV, digital, and mail with consistent universes.

A full reconciliation packet for every quarterly and pre-election filing: insertion orders, invoices, disclaimer documentation, and a detailed spend breakdown by vendor, date, and disbursement category matching FEC Form 3 / 3X line items. Your compliance counsel can file directly from our packet.

Ballot measures have their own compliance framework — usually state-level rather than FEC. We hold compliance credentials and disclaimer templates for all 50 states and have run campaigns from municipal bond measures up to multi-state abortion and redistricting initiatives.

For a standard launch: 10–14 business days from contract to on-air, assuming creative is provided. For rapid-response or mid-cycle campaigns: 3–5 business days for digital, 7–10 days for broadcast. We can accelerate either timeline for closing-week or crisis-response situations.

Yes — our sister practice runs on-camera training, debate prep, and message discipline sessions. Most of our media-buying clients use this for their candidates before major ad shoots and debate cycles.

Book a 30-minute strategy call via the CTA on this page. We’ll walk through your race, budget, and timeline, and send back a first-draft media plan within 3 business days at no cost. If you move forward, you sign a standard political media buying retainer scoped to your cycle.